Custom Soft Plastic Baits

“Our commitment to you is the same commitment that we have to our own fishing needs – high-quality, soft plastic baits with consistent colors and styles.”  Made in the USA!

Independence Day Sale

Enjoy 40% off your entire order with a minimum purchase of $50 or more through July 31st.

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New Baits!

About Us

RWC Fishing, LLC is a family-owned and operated, high-quality soft-plastic bait company, located on Florida’s West Coast. We provide a variety of soft-plastic baits in superior, precise colors. Along with soft plastics, we carry our line of worm and flipping weights. We believe our greatest gifts are also the future of fishing industry… the children. With that in mind, it is our mission to promote, nurture, and educate the youth of America to ensure the passion for fishing never dies. Make your own honey-hole!  Made in the USA!