Introducing our latest collection of new baits at Bass Gorilla Baits! Get ready to ignite your passion for fishing with these exceptional additions to our lineup. Each bait has been meticulously crafted to evoke excitement and anticipation in every angler's heart. The tantalizing wiggle of our innovative soft plastics are designed to elicit an emotional response from finicky fish. Whether you're a seasoned angler or just starting your fishing journey, these new baits will awaken your inner thrill-seeker and inspire unforgettable moments on the water. Explore our new bait alert collection today and experience the joy of reeling in success.